Pre-Listing Activities
1. Review pre-appointment questions
2. Research all comparable currently listed properties
3. Research sales activities for past 18 months from MLS and public records databases
4. Download and review property tax roll information
5. Prepare unique “Opinion of Value” to establish fair market value
6. Research property’s ownership and deed type
7. Research property’s public record information for lot size and dimensions
8. Research and verify legal description
9. Research property’s land use coding and deed restrictions, zoning, etc.
10. Verify legal names of owner(s) in public property records
11. Prepare listing presentation package
12. Perform exterior “curb appeal assessment” of subject property and area

Listing Presentation
13. Give seller an overview of current market conditions and projections
14. Review agent’s and company’s credentials and accomplishments in the market
15. Present Opinion of Value Results to Seller, including Comparables, Solds, Current Listings and Expired
16. Offer pricing strategy based on professional judgement and interpretation of current market conditions
17. Explain the work the brokerage and agent do “behind the scenes” and agent’s availability on weekends
18. Present and discuss strategic master marketing plan
19. Explain different agency relationships and determine seller’s preference
20. Review and explain all clauses in Listing Contract and Addendum and obtain seller’s signature

While Under Listing Agreement
21. Measure interior room sizes or have professionally measured
22. Confirm lot size via owner’s copy of certified survey, if available
23. Note any and all unrecorded property lines, agreements and easements
24. Obtain house plans, if applicable
25. Review house plans and make copy
26. Prepare showing instructions for buyers’ agents and agree on showing time window with seller
27. Check mortgage/loan information
28. Review current appraisal if available
29. Identify Condo Corp. and management company if applicable
30. Verify condo fees with management company
31. Calculate average utilities or rates from last 12 months of bills
32. Well Water: confirm well status, depth and output from Well report
33. Verify security system, current term of service and whether owned or leased
34. Prepare detailed list of property’s “inclusions and chattels with sale”
35. Have extra key made for lockbox
36. Verify if property has rental units involved. And if so:
37. * Make copies of all leases for retention in listing file
38. *Verify all rents and deposits
39. * Inform tenants of listing and discuss how showings will be handled
40. Arrange for installation of yard sign
41. Review results of interior décor assessment and suggest changes to shorten time on market
42. Load listing into MLS system

Data in MLS
43. Prepare MLS profile sheet – agents is responsible for “quality control” and accuracy of listing data
44. Enter property data from profile sheet into MLS listing database
45. Proofread MLS database listing for accuracy – including proper placement in mapping function
46. Add property to company’s active listings list
47. Provide seller with signed copies of listing agreement and MLS profile sheet data
48. Take additional photos for upload into MLS and use in flyers. Discuss efficacy of panoramic photography

Marketing the Listing
49. Create print and internet ads with seller’s input
50. Coordinate showings with owners, tenants, and other Realtors. Return all calls – weekends included
51. Install lock box if authorized by owner. Program with agreed-upon showing time windows
52. Prepare mailing and contact list
53. Generate letters to contact list
54. Order “just listed” cards
55. Prepare flyers and feedback faxes
56. Review comparable MLS listings regularly to ensure property remains competitive in price, terms, conditions and availability
57. Prepare property marketing brochure for seller’s review
58. Arrange for printing or copying of supply of marketing brochures or flyers
59. Upload listing to company and agent internet site
60. Mail out “just listed” notice to all neighbourhood residents with postal walks
61. Advise network referral program of listing
62. Provide “special feature” cards for marketing
63. Submit ads to company’s participating internet real estate sites
64. Price changes conveyed promptly to all
65. Reprint/supply brochures promptly as needed
66. Loan information reviewed and updated in MLS as required
67. Feedback e-mails/faxes sent to buyers’ agents after showings
68. Discuss feedback from showing agents with seller to determine if changes will accelerate the sale
69. Place regular weekly update calls to seller to discuss marketing and pricing
70. Promptly enter price changes in MLS listing database

The Offer and Contract
71. Receive and review all Offer to Purchase contracts submitted by buyers or buyers’ agents
72. Evaluate offer(s) and prepare a “net sheet” on each for the owner for comparison purposes
73. Counsel seller on offers. Explain merits and weakness of each component of each offer
74. Contact buyers’ agents to review buyer’s qualifications and discuss offer
75. Confirm buyer is pre-qualified with co-operating salesperson
76. Prepare and convey any counteroffers, acceptance or amendments to buyer’s agent
77. Fax copies of contract and all addendums to closing attorney
78. When offer to purchase contract is accepted and signed by seller, deliver to buyer’s agent
79. Record and promptly deposit buyer’s money in trust account
80. Provide copies of signed offer to purchase contract for office file
81. Change status in MLS
82. Provide credit report information to seller if property will be seller-financed

Home Inspection
83. Coordinate buyer’s professional home inspection with seller
84. Review home inspector’s report
85. Negotiate payment and oversee completion of all required repairs on seller’s behalf, if needed

… and manage personal and specific details for each unique property

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